Stetson enters spirits with first bourbon, $70 Kentucky high-rye

Stetson, the Western hat brand founded in 1865, has launched its first bourbon: a 100-proof high-rye Kentucky Straight Bourbon at $70. The whiskey was distilled and bottled in Bardstown, Kentucky, in collaboration with Green River Distilling Co. and Bardstown Bourbon Company, after a three-year development with Master Blender Dan Callaway. It is available online and at select Texas retailers.