Top spender streamed 14 times, top listener spent $7.99: EVEN data challenges superfan assumptions

EVEN founder Mag Rodriguez, writing in Music Business Worldwide on 4 August 2026, cited one album's data: the top spender laid out $677.99 but streamed 14 times; the top listener streamed 971 times and spent $7.99; the most active community member sent 474 messages and streamed once. Eleven of the 25 most active listeners spent $10 or less; nineteen of the 25 most active community-chat fans spent over $100 each. Rodriguez argues the industry treats big spenders, heavy streamers and community organisers as the same customer.