Shift Up CEO calls AI 'essential' to compete with Chinese studios' scale advantage

Shift Up CEO Kim Hyung Tae called AI "essential" for studios competing with Chinese developers, who staff 1,000–2,000 people per game versus Shift Up's roughly 150. He made the remarks on X while defending a generative-AI music video for Stellar Blade: Blood Rain, uploaded 31 July 2026. About 80 percent of Shift Up's revenue comes from overseas.