Nvidia raises GPU kit prices 20–30% in third hike of 2026; AMD follows with 10% minimum in August

Nvidia has raised graphics-card kit prices 20% to 30% — its third increase this year, per WCCFTech. AMD notified board partners of at least a 10% rise starting August, having waited for Nvidia to move first, according to analyst Harukaze5719. Both cite memory scarcity. Samsung plans a further 20% memory hike this month, with shortages expected through 2028.