Publicis Media division fully finances Amazon's 'DINKS,' breaking the studio-funding model

Amazon has greenlit 'DINKS,' a multi-cam sitcom from 'Friends' co-creator Marta Kauffman. The series is fully financed by Publicis Media Content Innovation, the entertainment arm of ad group Publicis Media — not by Amazon MGM Studios or Lionsgate, which produce. An outside ad company funding an entire streaming series breaks from the standard model where the studio or platform bears the cost. Variety reported the order on 2026-08-03.