AMD raised GPU prices at least 10% in August after waiting for Nvidia to move first

AMD reportedly notified board partners of a graphics card price increase of at least 10 percent across all products, effective from August 2026. According to industry scrutiniser Harukaze5719, reported via Eurogamer, AMD delayed the hike roughly a month to avoid moving before Nvidia — whose cards face a reported 20–30 percent rise — and risking market share. AI data-centre demand is driving memory contract prices up as much as 30–40 percent.