Karol G fronts first Reebok Classics campaign as global ambassador

Reebok launched its "Born Classic. Worn Together." campaign with Karol G on 31 July 2026, the first full visual output of the multiyear global ambassador partnership Billboard announced in January. The Mexico City shoot, directed by Alfred Marroquín, features a cast dancing to "Tropicoqueta." Karol G's "Viajando Por El Mundo Tropitour" runs through 2027.