ITV to sell channels and ITVX to Sky, spin off Studios as separate listed company

ITV is selling its media and entertainment arm — channels and streaming platform ITVX — to Comcast-owned Sky, and spinning off ITV Studios as an independently listed company. CEO Carolyn McCall confirmed the UK regulatory review is underway and the culture minister is expected to scrutinise the deal closely (Variety, 31 July 2026). The split would separate ITV's production, channels and streaming for the first time.