Spider-Man: Brand New Day sets all-time Hollywood promo-value record at $309M

Sony's "Spider-Man: Brand New Day" has generated $309 million in worldwide promotional partner media value, an all-time record for any Hollywood film, per Deadline. The figure surpasses the $288M Sony's own "Spider-Man: Far From Home" posted in 2019. It excludes licensing revenue, which flows to Disney as Spider-Man's consumer-products rights holder.