UTA signs Pasadena Tournament of Roses as client

United Talent Agency has signed the Pasadena Tournament of Roses as a client, Variety reported on 30 July 2026. UTA Partners Ryan Hayden, Jerry Silbowitz and David Kirsch said the agency will seek new audiences for the Rose Parade, in its 135th year, and the Rose Bowl Game, first played in 1902. No specific initiatives have been detailed. CEO David Eads leads the client side.