J.Crew revives American Museum of Natural History tie-up for back-to-school

J.Crew and the American Museum of Natural History released a second limited-edition capsule, their first since 2015. Pieces span children's and adults' lines, priced $32.50 to $148, and launched on jcrew.com and at select stores. The range is timed for back-to-school, a peak competitive window for apparel retailers.