Meta Signals Enterprise Pivot Beyond Ads: Compute, APIs, Business Agents

Meta Signals Enterprise Pivot Beyond Ads: Compute, APIs, Business Agents

On Meta's Q2 2026 earnings call July 29, Zuckerberg told investors the company sees "a large enterprise opportunity" — selling APIs, business agents (automated AI assistants), compute directly, and coding tools. He acknowledged enterprise sales is "a different muscle" Meta has historically lacked.

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