Comcast's Xfinity launches reality series exclusively on TikTok and Instagram

Comcast's Xfinity brand launches "Best in Class" on August 5, a seven-part reality competition running exclusively on its TikTok and Instagram channels. Six college-aged creators compete for a $100,000 Xfinity brand deal. Episodes run two minutes each, dropping weekly. Katie Feeney hosts. Production comes from Carmichael Lynch and Rock Studios, part of NBCUniversal's ad-sales division. (Variety, 29 July 2026)