Fox–iSpot outcomes deal opens measurement to all clients, unlike NBCU's failed push

Fox and iSpot expanded their partnership to show advertisers whether TV spots drove real-world actions — cinema ticket purchases, car showroom visits — not just audience reach. The data goes to all Fox clients, not only top spenders. iSpot's earlier NBCUniversal measurement effort collapsed after agencies objected to a network-selected vendor. Fox's approach leaves access open.