Sussexes' Australia tour generated $51.6 million in media impact value, Launchmetrics data shows

The Duke and Duchess of Sussex's four-day Australia tour in April generated $51.6 million in media impact value — a metric assigning dollar figures to editorial and social-media exposure — between 14 and 17 April, according to Launchmetrics data supplied to WWD. Meghan Markle's publicist said more than two dozen Australian products sold out. Launchmetrics CMO Alison Bringé: "When Meghan wears a brand, the data follows."