Rhys Elliott Expects AAA Game Prices to Split Into Wider Tiers

In an X post dated 13 November 2026, Rhys Elliott said AAA prices may split rather than rise together. He expects shoppers to see one new release at US$80 and another from the same year at US$40 on the same store page. His post noted Grand Theft Auto's move to a US$80 base price, the launch price before discounts.