Prada Returns to No. 1 on Lyst's Q3 2026 Hottest Brands Ranking

Prada, the Italian fashion house, rose five places to No. 1 on Lyst's Q3 2026 ranking of fashion's hottest brands. Lyst, the online fashion platform, reports demand up 55% quarter-over-quarter, the brand's first top spot since Q4 2023. Its Wish Pouch, first introduced in 2024, was the hottest product, with demand up 500%.