Rockstar Will Pay Miami at Least $3 Million for GTA 6 Branding

Rockstar Games will pay the city of Miami at least $3 million for GTA 6-related logos and branding, according to IGN. Miami approved the discreet campaign in September 2026. The branding is scheduled to run from 15 October to 31 December 2026. Fortune reported on 19 October 2026 that law enforcement opposes the proposal.