Baron Cohen says Ali G returned because character is outdated and problematic

Sacha Baron Cohen says he revived Ali G because the character is outdated and problematic, Variety reported. In his Time cover essay published Oct. 20, 2026, he says prejudices his comedy was built to expose have metastasised, fuelled by social media and AI, Variety reported. He built characters to expose prejudice, bias and stupidity, Time reported.