Samsung Seeks 20% DRAM Price Jump in Q3, Betting Supply Crunch Holds

Samsung is asking customers to pay up to 20% more for memory chips in Q3 2026, with mobile chips facing steeper increases. The push reflects tight supply as AI servers consume capacity faster than manufacturers can expand production. For device makers and cloud operators, a repricing this sharp matters. Samsung's confidence suggests it believes its leverage will stick—though memory markets swing both ways.