DannijoPro appoints former GuideWell chief Pat Geraghty as CEO

DannijoPro appoints former GuideWell chief Pat Geraghty as CEO

DannijoPro, the fashion label licensed by the National Basketball Association, the US men's professional basketball league, has appointed Pat Geraghty as chief executive, the company said. Geraghty led GuideWell, the Florida-based health group, and Florida Blue, its health-insurance subsidiary, for nearly 15 years. He will oversee operations and scaling. Co-founder Jodie Snyder said sales quadrupled over two years.

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