DataFuelX launching single-entry marketplace across 13 publishers

DataFuelX is launching DFX Marketplace as a single entry point for advertisers to buy across 13 premium video publishers at once, Variety reported 14 October 2026. The marketplace spans linear TV, meaning live channels, and CTV, meaning streaming via smart-TV apps, Variety said. Co-founder Dan Aversano declined to name backers, Variety said.