RTL plans YouTube-only opening minutes to push football viewers to RTL+

RTL plans YouTube-only opening minutes to push football viewers to RTL+

RTL Deutschland plans to show five to 10 minutes of a football match exclusively on YouTube, CEO Stephan Schmitter told a Mipcom session in Cannes. Viewers must switch to RTL+, its subscription streaming service, for the rest, The Hollywood Reporter reported on Oct. 12. The move uses YouTube as a funnel to paid viewing.

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