69% of audio listeners had already read title in print, Audible survey finds

69% of audiobook listeners had already read the print version of the title they listened to, NielsenIQ found in an 18,000-consumer survey across 11 markets commissioned by Audible. Chief content officer Rachel Ghiazza presented the findings, reported by Publishing Perspectives on 9 October 2026. The markets included the U.S., U.K., several European countries, Japan and Brazil.