A 19-Year-Old Game Still Drives Hardware Sales, Revealing Gaming IP's Staying Power

A 19-Year-Old Game Still Drives Hardware Sales, Revealing Gaming IP's Staying Power

Dbrand's Companion Cube case for Steam—bundled with an exclusive Test Chamber controller skin—shows how durably gaming IP ages. Portal, released in 2007, has had no mainline sequel since 2011, yet a third-party maker confidently bets on its imagery to sell hardware. That wager exposes how tenaciously mid-2000s gaming franchises retain cultural and commercial gravity.

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