Smart Speaker Market Cleaves Into Budget and Premium Tiers

The smart speaker market has split sharply: sub-$50 devices and premium models above $200, with Google's new $100 Home caught in the contested middle. That price point marks the practical ceiling for impulse purchases—making it the battleground where Amazon, Google, and Apple compete for shelf space between throw-away and deliberate buys. The bifurcation reflects years of category maturation.