Philips Hue's Deepest Price Cuts in Years Signal Strategy Shift

Philips Hue slashed prices to multi-year lows during Amazon Prime Day 2026—the Twilight sleep lamp to $262, the Hue Go to $123.47—across its wellness, portable, and entertainment segments. Signify, Hue's parent company, typically maintains pricing near manufacturer recommended levels, making Prime Day a rare window for meaningful discounts. The shift reflects retail consolidation and intensifying competition in the crowded smart home market.