TikTok launches global campaign for Mrs. GREEN APPLE's POPS

TikTok has launched a global in-app campaign for POPS, the new album from Mrs. GREEN APPLE, according to Music Business Worldwide. The band is the first Japanese artist selected for one of TikTok's artist-specific global campaigns. Searching ‘Mrs. GREEN APPLE POPS’ opens an album hub, community challenge and unlockable profile frame.