Pop Mart's Laburib Problem: When Collectible Premiums Burst

Rare Laburib variants sell for multiples of retail price on resale markets, fueling brand momentum but masking fragility. History shows such speculative premiums collapse when holders sell simultaneously, compressing secondary prices and dampening appetite for new releases. Pop Mart's 2024 revenue depends partly on scarcity perception and resale excitement—mean-reversion risk is material.