Johnny Marr's Guitar Sale Tests Whether Smiths Fans Buy Beyond Nostalgia

Johnny Marr is auctioning roughly 95 guitars at Christie's on 17 September 2026, with his iconic 1982 Rickenbacker 330 estimated at £60,000–£80,000. The real question: will collectors bid equally for guitars from his post-Smiths work with Modest Mouse and Electronic, or will demand cluster around The Smiths-era instruments? The cautious estimate on his most famous guitar suggests the market may be narrower than his full catalog.