Laurèl unveils Rèl-LY Wakuku collaboration in Milan spring 2027 atelier show

Laurèl, the German fashion label, unveiled a plush-toy collaboration with Wakuku, the Chinese contemporary art IP, during its spring 2027 atelier show in Milan, WWD reported. The tie-up centres on Rèl-LY, Wakuku's unibrow character, shown alongside the small-workshop, high-end line. Wakuku is described by some observers as a would-be rival to Labubu.