Geico developing holiday special built around ad characters

Geico is developing a holiday special built around its advertising characters, Variety reported on 22 September. The project puts the characters in a holiday-themed world akin to Frosty or Rudolph the Red-Nosed Reindeer, according to Variety. It sits in an entertainment push led by chief marketing officer Arianna Orpello, who joined in January, Variety said.