World Cup fans saw 65,722 junk food ads during live play

Fans saw junk food and drink ads 65,722 times during live play at the 2026 World Cup, BBC Sport reported. Bristol and Oxford researchers used AI to scan 104 matches. Logos were visible for 28.1 hours, just over 16% of playing time. That average is 576 ads per match — and the goal lives in memory alongside the boards.