Automakers Face New Legal and Regulatory Pressure Over Self-Driving Claims

A lawsuit against Rivian alleges the company overstated its driver-assistance capabilities—the latest in a widening pattern. Tesla's Full Self-Driving, Ford's BlueCruise, and GM's Super Cruise have all drawn regulatory scrutiny for marketing claims that exceed what their Level 2 systems actually deliver. NHTSA is taking a harder line on how manufacturers describe autonomy features, establishing precedent that will reshape industry marketing and regulation.