Anime is most-watched genre on Asian paid streaming

Anime drew a larger monthly audience than any other genre on Asian paid streaming between July 2025 and August 2026, Media Partners Asia reports. 31% to 47% of users watched anime monthly, against 26% to 34% for seven other genres. In Japan, reach was 45% to 59%. Anime took 14.0% of tracked hours in H1 2026.