Veronica Beard unveils in-store Blazer Atelier customisation from $798

Veronica Beard, the label founded in 2010 around its Dickey Jacket, is unveiling Blazer Atelier, an in-store blazer customisation service, WWD reported. Customers can add a hidden embroidered mantra, button covers and vintage brooches. Prices start at $798. The company said it is its largest investment to date in a merchandising activation.