White Lotus Season 3 lifted Koh Samui interest 88%, bookings 44%

Koh Samui searches rose 88% and hotel reservations 44% after the island appeared in HBO's The White Lotus Season 3, figures shared at Variety's TIFF Global Conversation on Thailand's film industry, Variety reported. TSixtySix studio head Cod Satrusayang worked on the season, Variety reported.