Qantas Bets on Premium Pricing for Its New Non-Stop Sydney-London Route

Qantas will charge about 20% more for its October 2027 non-stop Sydney-London flight than one-stop alternatives, wagering that business travelers will pay extra to save four hours and skip connecting airports. The route spans 10,573 miles—among the world's longest. Tickets open February 2027. Success depends on whether corporate buyers see direct service as fundamentally different, not just pricier.