Channel 4 to sell ads for 5 in first UK public-broadcaster sales tie-up

Channel 4 has agreed to sell advertising for Paramount's 5, Deadline reported 15 September. The report calls it the first shared sales house — the team selling ad slots — between two UK public service broadcasters, channels with public duties that carry commercials. It says Channel 4 Sales will take sole airtime sales for 5's TV and streaming portfolio.