US commercial celebrity pay to reach $1.3 billion in 2026

Celebrity payments for US commercials will reach $1.3 billion in 2026, XR Extreme Reach projects. Total talent payments will hit $2.06 billion, up nearly 70% from 2020, XR says. Global advertising spend rose nearly 9% to $1.14 trillion in 2025, according to a WPP Media estimate cited by XR.