Digital Sword hires former Tubi executive Ashla Soter to lead production

Digital Sword has hired former Tubi production executive Ashla Soter as Executive Producer and senior vice-president (SVP) of Production, Deadline reported on 14 September 2026. Soter exited Tubi one month earlier. According to the report, she will oversee production across Digital Sword’s full slate, working with studios, brands and agencies alongside global editorial, colour, visual effects (VFX) and finishing teams.