FIFA Orders Musiala to Hide Beats Branding at World Cup

FIFA made midfielder Jamal Musiala tape over his Beats by Dre headphones before Germany's World Cup match against Curaçao on 17 June. Beats, owned by Apple, is not an official tournament sponsor. The order reflects FIFA's strict rules against ambush marketing—brands trying to gain visibility without paying for official partnerships. It highlights a growing tension: as consumer electronics become routine gear for athletes, conflicts arise at the sponsorship level.