Max&Co. casts four 'everyday heroes' for fall 2026 campaign

Max&Co., the womenswear brand owned by Max Mara Fashion Group, the Italian fashion group, said its fall 2026 campaign cast includes four fresh faces presented as "everyday heroes": a photographer, an activist, a paediatric nurse and a skin therapist. The brand said the imagery sets a new direction to coincide with its 40th anniversary.