
CAA's Roeg Sutherland says 80% pre-sales model for indies is over
Roeg Sutherland, co-head of CAA's media finance department, told TIFF's The Global Sales Playbook on 12 September that pre-selling up to 80 percent of a budget is over, according to The Hollywood Reporter. Pre-selling sells rights territory by territory to fund production. Sellers are lucky to close four or five majors, he said, according to The Hollywood Reporter.
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