NFL Leverages First Australia Game to Push Flag Football Into 2032 Brisbane Olympics

The NFL's first regular-season game in Australia — Rams vs. 49ers at the 100,000-seat MCG in Melbourne — doubles as a push to get flag football onto the 2032 Brisbane Olympics program. NFL EVP Peter O'Reilly confirmed that Brisbane 2032 inclusion was "a key reason Melbourne secured the match." The IOC is expected to finalize Brisbane's core sports before the end of 2026 or early 2027. Flag football debuts at LA28.