Wiggy Kit opens first permanent store on Belgravia's Elizabeth Street

Wiggy Kit, the London-based womenswear brand founded by Wiggy Hindmarch in 2015, opens its first permanent store on 9 September at 48 Elizabeth Street, Belgravia. The 779-square-foot shop replaces pop-ups the label ran at the same address. CEO Charlotte Clutterbuck told WWD the business has been doubling year-over-year; roughly 30 percent of customers are in the United States.