H&M names Aneta Pokucinska managing director of North America and general manager, U.S.

H&M, the Swedish fast-fashion retailer, has appointed Aneta Pokucinska as managing director of North America and general manager for the U.S., formalising a role she has held on an interim basis since July. Pokucinska, a 20-year H&M veteran previously regional manager for the Americas, reports to group CEO Daniel Ervér and joins the executive management team.