KFC Drops Bone-in Chicken, Chases Boneless Market

KFC has ditched its signature bone-in positioning for boneless tenders and sauces, ceding ground to Chick-fil-A, Popeyes, and Raising Cane's. Younger diners prefer boneless formats—a preference the chain underestimated for decades. Yum Brands' capital commitment to new store designs signals conviction in sustainable recovery, not a quick fix. Franchisee execution will determine whether the pivot sticks.