COS names Cai Xukun global brand ambassador ahead of New York Fashion Week

COS, H&M Group's contemporary-fashion brand, has named Chinese artist and music producer Cai Xukun, known as Kun, as its global brand ambassador. He will attend COS's Fall/Winter 2026 show at New York Fashion Week and make his campaign debut in that collection. It is his second fashion deal in under two weeks, following a 27 August 2026 appointment as first global ambassador of denim label Grotto.