Threads Sustains 500 Million Users, Signaling Product Durability Beyond Launch Surge

Meta's Threads hit 500 million monthly active users by mid-2026, nearly triple the 175 million reported a year earlier. The growth trajectory matters more than the headline figure: the initial Twitter-exodus spike had already plateaued by mid-2024. Users who returned after that inflection point chose to stay based on feed quality and community features, not novelty. Threads is now the only text-first social platform at mass scale outside X.